Press Release / Apr. 1, 2019, at 07:00 am
(STRICT EMBARGO until Apr. 2, 2019, 07:00 am)

THE MACALLAN UNVEILS RARE THE HOLOGRAMICO COLLECTION

NEW YORK, NY – The Macallan, the world’s most admired single malt Scotch whisky, has just unveiled a stunning new series of releases to be added to its highly regarded portfolio of ultra-exclusive whiskies, The Hologramico Collection.

Two spectacular first editions, The Macallan 60-Year-Old ‘Peter Blake Hologramico’ and The Macallan 60-Year-Old ‘Valerio Adami Hologramico’ will be launched at the Mandarin Oriental Pudong in Shanghai on May 1, 2019. Their original editions, designed by British pop artist Peter Blake and Italian painter Valerio Adami and both distilled in 1926, have been auctioned off for a combined total of $2.1 million at Bonhams Hong Kong last year, but the new Hologramico Collection will give all whisky enthusiasts and discerning collectors alike the opportunity to acquire those amazingly rare pieces of art for just a small fraction of their original value.

The world’s most valuable and collectable whisky brand is expected to add further editions to the Hologramico Collection later this year, such as The Macallan In Lalique 65-Year-Old Hologramico, The Macallan 1824 M Hologramico or The Macallan Royal Marriage Hologramico. Last but not least, there will also be an exclusive never-seen-before new edition launched in Amboise, France to celebrate the 500 years of Leonardo Da Vinci, The Macallan Mona Lisa in Lalique And Louis Vuitton Hologramico.

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DETAILS:
The Macallan 60-Year-Old ‘Peter Blake Hologramico’ ($199), a strictly limited edition of 888,888 downloads only.
The Macallan 60-Year-Old ‘Valerio Adami Hologramico’ ($179), a strictly limited edition of 848,888 downloads only.
Available May 1, 2019 on Apple App Store, iTunes Store and Google Play.
Mobile and tablet, minimum iOS 10.0 or Android 5.0.
Compatible with any 3D Holographic Projectors (Owikar, Giwox, Cooko, Nebula…)
Compatible with Amazon Alexa. Alexa knows about the weather in Craigellachie and can invest in The Macallan for you (feature should be available around December 2019)

For further information, sample or image requests please contact: yolanda@storiesthatsell.co.uk

ABOUT THE MACALLAN:
Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed.
Since then it has built a reputation as one of the world’s finest single malt whiskies.  The story of The Macallan is built on the Six Pillars, each influencing the whisky in its own distinct way.  From the spiritual home of Easter Elchies House; curiously small stills giving richness to the pure spirit; finest cut or the best of the best of the distillation, to exceptional oak casks which account for up to 80% of the final flavor in the whisky; natural color and finally peerless spirit, The Macallan itself.
Wood sits at the heart of The Macallan. The vital contributing influences of Spain, North America and Scotland, together with true mastery, set it apart from the rest. For more information on The Macallan, visit www.themacallan.com/en-us. The Macallan can also be found on Facebook, Twitter and Instagram.